PANAnaw Awards


    PANAnaw, The PANAF Brand Communications Students’ Competition
    is an annual event of the Philippine Association of National Advertisers Foundation where the country’s top marketing students in the different colleges and universities nationwide are given the chance to conceptualize, design, and present a brand communications plan, that incorporates the different communication theories learned from school into a strategy that is well-worth using for an actual marketing campaign.  The case studies used are current and relevant topics affecting our country and its people.pananaw-logo2018-2-trimmed

    The competition is especially geared towards the professional advancement of young marketing students and serves as a battle arena for future marketing practitioners.

    PANAnaw Mechanics 2018

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    PANAnaw Winners:

    2017 University of the Philippines Diliman – Pinoy to the World: Pride in Our Culture and Our Talents
    2016 University of the Philippines Diliman – Responsible Use of Social Media
    2015 University of Sto. Tomas – Elections 2016
    2014 Ateneo de Manila University – Disaster Preparedness
    2013 University of the Philippines Diliman – Total Wellness, Total Well-being of the Youth
    2012 University of the Philippines Diliman – Solid Waste Management (DENR)
    2011 University of the Philippines Diliman – Energy Conservation (DOE)
    2010 University of the Philippines Diliman – LOL: Life On the Line (A Health and Wellness Campaign for the Youth) – DOH
    2009 De La Salle University – Quo Vadis Post 2010 – Change: It’s Now or Never
    2008 De La Salle University – Stop. Look. Listen: Roady Safety Awareness Campaign
    2007 Assumption College – Pinoy Francshising for the Global Pinoy
    2006 University of the Philippines Diliman – Island for Sale! Marketing the Philippines
    2005 University of the Philippines Diliman – Go Pinoy! Go Global!
    2004 University of the Philippines Diliman – DTI’s “buy pinoy”
    2003 Polytechnic University of the Philippines – Doughnut
    2002 Ateneo de Manila University – Soap – head to toe
    2001 University of Santo Tomas – Revival of Apple soft drinks
    2000 Ateneo de Manila University – Sensodyne Toothpaste