Panaf-DLSU Certificate Course

    The marketing function is a key driver to any business success. Keeping customers loyal today is not as easy as it was decades ago since there are now more choices available in the market. Thus, it is important that Marketers of today be in constant touch with changes in the marketing world to become relevant Marketers of tomorrow.

    At the end of this course participants are expected to be able to:

    1. Develop and create effective marketing communication plans and strategies while promoting professionalism and integrity and;
    2. Apply various integrated marketing communications tools for effective marketing strategy implementation

    This certificate course is highly recommended for:

    1. Non-marketing graduates involved in company’s marketing function as part of their current job descriptions;
    2. Baseline and mid-level marketing and sales professionals moving up the corporate ladder;
    3. Advertising agency people involved in account management and creative teams; and
    4. Businessmen and entrepreneurs who have no formal training on the marketing function.

    Participants will receive a Certificate of Attendance for every module completed and a Certificate of Completion upon completing all modules. Resource persons include faculty members of De La Salle University and industry practitioners.

    Module 1: Fundamentals of Marketing – July 15 to  August 28, 2014
    Module 2: Marketing Research for Business Intelligence - October 21 to December 5, 2014
    Module 3: Brand Activation
    Module 4: PR and Crisis Management
    Module 5: Consumer Loyalty and Customer Relationship Management
    Module 6: Integrated Marketing Communications

    Tuesdays and Thursdays, 6:00 p.m. to 9:15 p.m.
    DLSU Makati Extension Campus, 5/F RCBC Plaza, Ayala Ave., Makati

    Php 14,000 per module for PANA members and Php 15,000 for non-PANA members, inclusive of course kit, hand outs, reading materials, certificate and dinner.

    Payment Guidelines
    If payment is to be made at UCPB Vito Cruz Branch, write in deposit slip, payable to:
    Account name: De La Salle University
    Account number: 120-114711-9

    If payment is to be made through other UCPB branches or other banks, write in the deposit slip, payable to:
    Account name: De La Salle University
    Account number: 120-114711-9
    DLSU’s bank address: UCPB Vito Cruz Branch

    * For participants NOT paying through UCPB banks, please pay the bank charges, if any, in addition to the registration fee.

    Interested participants can register at the CPDBE offices upon payment and submission of the following general requirements:

    • Participant Information Sheet
    • Certificate of Employment (if company sponsored)
    • 2 x 2 photo

    ** Please fax your deposit slips (together with this registration form) to 7534617. This will serve as confirmation of your payment for the certificate course. You may call telephone numbers 7534611 local. 105 and 753-4617 to confirm our receipt of the faxed deposit slips. We will give you the receipts on the first day of the certificate course.

    Contact Person: Ms. Aileen Negrillo
    Telefax: (+632) 753-4617
    Phone: (+632) 753-4611 local 105


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