Pros Inspires the Youth at “Ready… Sabak!”
In its commitment to providing students and faculty a venue for relevant and in-depth learning about the industry, the Philippine Association of National Advertisers (PANA) through its advocacy arm the PANA Foundation has staged yet another successful youth congress. Held last November 16, 2012 at the Philippine Trade Training Center, the event was dubbed “Ready… Sabak! Are you ready for the world?” A venue for delegates to listen to industry experts talk about what is in it for them when they enter the corporate world and share tips on how to succeed in it.
On its 3rd year, the speakers were Carla Sia, Head & Shoulders brand manager-Procter & Gamble, Tey San Diego, chief operations officer and co-founder-Seven A.D., Marlon Rivera, president and chief creative officer-Publicis Manila, Merlee Jayme, chair and chief creative officer-DM9 JaymeSyfu, Jorge Noel Wieneke, owner-First Asian Food Project Inc, Vincent “Chot” Reyes, head coach of the Philippine National Basketball Team, Sandra Puno, director of communications, Nestlé Philippines Inc, Anubha Sahasrabuddhe, marketing director-Coca-Cola Philippines, Penny Bongato, executive director for Convergys and the Talent Development Business Processing Association of the Philippines.
How to become a kick-ass marketer, Getting insight, Entrepreneurship, Leadership, Sustaining century old brand-consumer relationships and Values in the workplace are some of the topics discussed.
“Nothing can substitute experience,” said Sia, who professed that she was once also a student delegate of the PANAF youth congress.
Jayme described insight as true, fresh and as something that characteristically blends into the consumers’ subconsiousness. San Diego stated that one must be a keen observer of life and have excessive amounts of empathy to get good insight.
Meanwhile, Rivera offers sensible advice, “You’ll never make a brand fabulous if you have conflicts with it. Believe in the brand.”
“Even the shrink encourages visualization,” sited Wieneke as he encouraged everyone to put ideas on paper.
Using PANA as an acronym for successful leadership, Reyes revealed purpose, awareness, nerve and adaptability as key ingredients.
Puno and Sahasrabuddhe both expressed the importance of consumers in forging more than a hundred year bond with a brand. Winning their trust and getting under their skin is a must.
“Values energize our lives, guide the way we live and work as well as pave the way for new opportunities and new sources of revenues,” mentioned Bongato.
Since the event champions youthful exuberance, all the serious talk was balanced out with exciting games, raffle prizes and freebies.
Co-presenters: Philippine Association of National Advertisers (PANA), The Philippine Star, Smart Communications, Philippine Daily Inquirer. Major sponsors are Adobo Magazine, Coca-Cola, GMA Network, Listerine, Manila Broadcasting Company and Modess. Cooperating sponsors: McDonald’s, Purefoods Tender Juicy Hotdog Chick’n Cheese and Purefoods Crisp’n Juicy Drummets.