Gen F! PANA Foundation’s 2nd IMC Youth Congress ~Young, talented and full of promise
Asked the question: How do you top a successful debut? And challenged with: You gear up for a repeat!
So PANAF geared up, and top it, it did!
Last October 7, 2011 the PANA Foundation staged the 2nd PANAF IMC Youth Congress – Gen F! Fresh young minds from universities in Metro Manila, Luzon and Visayas gathered at the Henry Lee Irwin Theater of the Ateneo de Manila University and packed the house full. Outside, it was a beehive of activity all around. But the buzz and bustle inside Irwin was the fusion of youth. All ideas, lots of inquiries and full of inspiration. It was a day of learning with a lot of fun!
Launched just last year, the PANA Foundation’s IMC Youth Congress is the initiative of then-PANAF Chair Charmaine Canillas. Still fresh in her new position as Petron’s Head of Corporate Affairs, the former Director of Advertising and Promotions pushed for the development of academics through supplemental hands-on training not just for students but for the faculty as well.
The PANAF IMC Youth congress was developed with the dream of making a small step for youth development. Creating responsible and productive individuals, after all, is a united effort. The event had the makings of a sustainable program. With Gen F!, its first accolades may very well be the trimmings!
A parade of the country’s young, best and brightest in the most diverse of fields were all onstage at Irwin. Carrying all the pop-techno-gadgetry of a digital century in their genes, the 2nd PANAF IMC Youth Congress presented Gen F! – Find, Follow, Friend, Fashion, Fun, and Facebook in a festive event.
A crafty and cool event, the 2nd PANAF IMC Youth Congress featured a multi-panel collection of relevant speakers of carefully chosen young achievers. Revealing precious knowledge and insights from their own success stories, these young creatives, entrepreneurs and leaders speak in a shared language with the young.
Professionals from TV, print and digital media, and even a stage artist were at Gen F! Executive Creative Directors from top advertising agencies, brand managers from local and multi-national companies, award winners of international competitions, media personalities, animators, comics writers and graphic designers – all young representatives and original thinkers, all skilled at their own crafts were the speakers at Gen F!
Joining PANA officers as moderators were media personalities that generate interest in the country’s youth. Tessa Prieto Valdes, show host and columnist, joined PANA and PANAF directors Margot Torres-McDonald’s VP for Marketing and Communications, Charmaine Canillas-Petron Head of Corporate Affairs, March Ventosa-Managing Director of ABS-CBN and Rudy Villar- AVP, SM Investments.
Tim Yap delivered the Keynote speech and was a delightful surprise. Mr. Fun Guy himself, Yap proved an inspiration. Delivering sans notes, his talk drew from personal experience, incorporating entertainment value, valuable insights and street smarts.
This event is co-presented by PANA and The Philippine Star. Major sponsors: Manila Broadcasting Company, Kickers, High Sierra. Minor sponsors are McDonald’s, Purefoods Tender Juicy Hotdog and Tupperware Brands Philippines.