PANAnaw Awards celebrates 20 years: A Brand Communications Competition for Students

    Since its inception, PANAnaw Awards has been designed by PANAF (Philippine Association of National Advertisers Foundation) to bridge the gap between academe and industry. Designed to train and inspire tomorrow's marketers, it calls on college students every year to participate in a competition that showcases their key learnings in school to... read more

    10th PANAF Youth Congress: Kumusta ka? As in kumusta ka?


    An In-depth Discussion on the Role of Brand Building on Emotional and Mental Wellness

    Emotional and mental health are growing concerns that impact the directions of marketing communication and brand building as this is prevalent among major consumer groups marketers casually refer to as the... read more

    Social Media at the Heart of 17th PANAnaw Students’ Competition on IMC

    Digital is just so prevalent today; it’s a seamless sync with almost all details of daily life.  With digital technology come a number of privileges that previous generations were bereft of.  Today’s youth have at their fingertips access to massive technologies that bring with it much delight—and with some despair,... read more

    2016 PANAF Youth Congress – Success Redefined!

    The Philippine Association of National Advertisers Foundation is once again ready to soar to greater heights as they present the 7th Youth Congress on November 18, 2016 at The Elements Centris, Diliman, Quezon City. This year’s theme is Success Redefined! How do you define and measure success? The most common answer to this... read more

    16th PANAF Students’ Competition It’s All About Voting Wisely

    Every year, the foundation arm of the Philippine Association of National Advertisers (PANA) holds its annual students’ competition on IMC. The PANAnaw is on its 16th staging, and PANAF always initiates and coordinates with the government to implement what ideas are culled from the IMC Students’ Competition. This year’s topic is... read more

    PANAF YOUTH CONGRESS – Wholistic, Exponential, and Real, Me

    The 6th PANAF IMC Youth Congress focused on preparing oneself before going out to the real world. With the theme “Wholistic Me,” the forum provided tools and tips—from dressing to financial education—that would hopefully arm the youth in their future endeavors. Keynote speaker Leandro Legarda Leviste is only in his early... read more

    Get Ready to Dig Deep at the 6th PANAF IMC Youth Congress

    The quest to understand today’s youth has formed for them the image of a tech savvy, adaptable generation that fearlessly exploits modern media to voice out opinions, beliefs and ideals. One of the truest observations, from Havas Media Ortega’s dialogue with millennials, is that young people... read more

    Saving Lives and Property Through the PANAnaw ~ 15th PANAF Students’ Competition Focuses on Disaster Preparedness

    by Aye P Ubaldo   November is the month that the PANAF, the Foundation arm of the Philippine Association of National Advertisers (PANA), holds its annual Students’ Competition on IMC.  The PANAnaw, as it is called, is doing only too well, and is such welcome news to its hardworking organizers. The PANAF’s theme... read more

    The 5th PANAF IMC Youth Congress – Learning a Better Way to Go Digital

    Digital natives, the youth of today who were born into the realities of digital technologies, don’t know any other way to live without a life anchored in digital. It is in this space where young people want to learn to be better and more responsible. The PANAF IMC Youth Congress, the... read more

    14th PANAnaw Goes for Wellness, and UP Diliman Wins a Fourth

    The PANAnaw welcomed two new schools to this year’s roster of finalists, making history in 2014.   The regulars, namely the University of the Philippines-Diliman, and their southern counterpart, UP Visayas, joined by Asia Pacific Colleges and the Polytechnic University of the Philippines, and the Ateneo de Manila were present, surely. ... read more

    The Creative You – 4th PANAF Youth Congress Urges Future Marketers to Unleash the Power of Creativity

    The Philippine Association of National Advertisers Foundation (PANAF) holds the Youth Congress at a turbulent time in the country. It is only 2 weeks after Yolanda, the strongest hurricane recorded in the world this year, devastated the Visayas and Palawan. People are seeking to help however they can. While many universities... read more

    FAO’s First Annual Competition Held: UP AdCore, DLSU’s AdCreate Society and Moomedia Make Top Three

    Federation of Advertising Organization’s (FAO) first annual IMC competition awarding ceremony was held last February 16 at the Asian Institute of Management (AIM) JV Del Rosario Room. The top three participants were all smiles as their presentation videos played in loop, moments before the much-awaited announcement of rankings. With the help... read more

    13th PANAnaw IMC Students’ Competiton: University of the Philippines Diliman Grand Slam Champion

    The much-awaited results of the 13th PANAnaw IMC Students’ Competition were concluded last November 17, 2012 at the Philippine Trade Training Center, Pasay City. An annual student competition on integrated marketing communications, its aim is to develop socially responsible marketers through meaningful, relevant and timely topics. This year’s case study -... read more

    Pros Inspires the Youth at “Ready… Sabak!”

    In its commitment to providing students and faculty a venue for relevant and in-depth learning about the industry, the Philippine Association of National Advertisers (PANA) through its advocacy arm the PANA Foundation has staged yet another successful youth congress. Held last November 16, 2012 at the Philippine Trade Training Center,... read more

    Ready… Sabak! Are Your Ready for the World?

    Myths amongst the young tell that a diploma from a reputable school readily guarantees a high-paying position at a well-known company, or that four years of college education is tantamount to everything you need to know to survive a lifelong career path. While these may be true for some, these... read more