Certified Digital Marketer Program for National Advertisers

Digital marketing channels are targeted, cost effective, measurable and essential to remain competitive. It has allowed brands to dialogue with customers one-on-one and to build communities of loyal customers. Take part of this special run of the 11 online and mobile marketing courses for the members of the Certified Digital Marketer Program designed for national advertisers.

SPECIAL PANA-RUN SCHEDULE

Each course can be taken per module or as part of the 11-course program. Individual course descriptions available in our website.

THE DIGITAL MARKETING PLAN
February 15 - February 29, 2012

Is your organization integrating digital and traditional marketing strategies effectively?


COURSE DESCRIPTION

It's not just discovering how mobile and internet penetration impacts your customers, your business and your work as a marketer. This course gives you a structured approach to plan and execute your digital strategy.

From Planning, to Creating Your Platform, to Publicizing Your Platform and Analysis and Optimization.

Take control and proactively shape the digital future of your organization.

COURSE OUTLINE

I. Introduction

• What is Digital Marketing?
• Digital and Marketing: How does it BASICALLY look like
• Facts and/vs. Fantasies
• The (Digital or About-to-go Digital) Marketer
• Digital Marketing Careers
• Digital Marketing and Technology
• Technology and Consumer Behavior
• The consumer and their 6 Digital Lifestyles
• The consumer in Digital Asia Pacific
• The Digital Consumer in/of the Philippines
  

II. Digital Marketing Formats

• Digital Marketing Format - Website
• Basic Reminders on Building and Managing a Website
• Viewing and Reviewing your Website
• Digital Marketing Format - Search
• Digital Marketing Format - Email
• Digital Marketing Format - Social Media
  1. Issues and Concerns with Features of Social Media
• Digital Marketing Format - Mobile
• A 2011 Case Study on Digital Media Presence of Brands (Asia)
  

III. Digital Marketing Functions

• Digital Marketing Functions - Mix and Funnel
• Digital Marketing Functions - Segmenting, Targeting and Positioning
• Digital Marketing Functions - PR Machinery and IMC

IV. Digital Marketing Ecosystem

V. Digital Marketing Terminologies

VI. Is your brand ready for Digital Marketing?

• A. How digitally healthy is your brand?

VII. DM Planning Framework

A. Planning the Platform

• Brand Purpose and Audience brief provided
• Typical objectives
• Set goals
• Overall marketing strategy and tactics
  

B. Creating the Platform

• Value proposition of the entire platform
• Channel Mix
  a. Customer journey
• Content Plan
  

C. Publicizing the Platform

• Messaging
• Paid Media
• Earned Media
• Integration

D. Evaluation

• Determining the data you need
• Determining your metrics and KPIs
• Developing your sales funnel
• Testing and Optimization
  

VIII. Digital Marketing Framework Revisited

• Planning the Platform
• Creating the Platform
• Publicizing the Platform
• Analysis and Optimization

HOW TO REGISTER:
Accomplish form below or
Contact us at 426-6001 local 5679 (Zyra Zuniga) or 894-0474 (Charlene Canilao)
for free webinars, discounts and other freebies.

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